The Alpine Media Platform continues to help Universities attract new students.
As Alpine Media enters its 4th season as the premiere digital platform for Ski Resorts and adventure parks, college Universities maintain their appeal for this unique Digital out of home network. With the ability to deliver embedded video messages across targeted ski resorts and across various screen placements throughout the resorts, Universities are able to reach a broad and engaged audience.
“We really have a great mix of males and females, singles and families, locals and tourists,” explained Alpine Media’s Director of Sales, Nick Haggard. “They are an enthusiastic outdoor audience with high buying power stemming from a high income and high education demographic.”
As skiers and riders hit the slopes this Winter and consider plans for the Spring semester, the Alpine Media Platform serves as a unique and effective recruiting tool for delivering the key value propositions these Universities have to offer. And, with distance learning becoming commonplace, skiers and riders will consider how to further accommodate both their education and recreational desires.
CSU Global partnered with Alpine Media for three consecutive seasons, seeing the Alpine Media Platform as a great extension of their other more traditional media and online recruiting efforts. Their online education enabled them to utilize the full network of Alpine Media’s resort partners. “Alpine Media allowed us to reach a niche audience that we otherwise couldn't reach in other advertising channels. We value their unique offering and are pleased with its ability to generate leads for our university" Justin Gatz, Growth Marketing Supervisor, CSU Global.
Reaching prospective students in a positive, outdoor environment lends itself to a more engaged and receptive audience,” believes Haggard. The University of Denver- University College partnered with Alpine Media for two seasons across Winter Park and Steamboat. “This isn’t your typical marketing activity, and that’s what makes it effective” Victoria O’Malley, Senior Director of Marketing and Communications, University of Denver. University College targeted these two resorts close to Denver as a large percentage of their potential students trekked up to the mountains every weekend.
For colleges that have locations very close to the slopes like Colorado Mountain College in Steamboat Springs, Colorado, it made perfect sense to educate students that they could receive a great education and have a great mountain like Steamboat Resort in their back yard! Colorado Mountain College returns for their second year as a partner with Alpine Media for the 2020-21 season.
"We’re proud of the results we’ve delivered on for our University ad partners and attribute that to our strong renewal rate," commented Haggard.
To learn more about advertising opportunities with Alpine Media, contact Nick Haggard at: NHaggard@alpinemedia.com.
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Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for adventure parks, ski resorts and ski towns world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their time both on and off the mountain while advertisers have a platform to reach an affluent and active audience.
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